Writing well is part habit, part knowledge of some fundamental rules, and part giving a damn. – Ann Handley, Everybody Writes

Writing is less about beckoning the muse than hanging in until the typing becomes writing. – David Carr, a great journalist

High-quality content is packed with clear utility, inspiration, and empathy for the audience

Utility × Inspiration × Empathy = High-Quality Content

• Utility means you clearly help people do something that matters to them—you help them shoulder their burdens, you ease their pain, you help them make a decision.
• Inspiration means our work is inspired by data (more on this later) or it’s creatively inspired (or both). It’s fresh, different, well-written, well-produced, nicely designed—and it feels like it could come only from you.
• Empathy means you relentlessly focus on your customer. You view the entire world through their eyes—because everything the light touches … !